In difficult economic times, agencies and magazines keep their A-list short. When companies do buy ads, they reserve the space for their proven talent. Despite the tough times, Bündchen, the 29-year-old Brazilian still rank No. 1 and retaining the top spots of the annual list - World's Top Earning Models according to estimated earnings from June 2009 to June 2010.
The 29-year-old Brazilian beauty married to NFL quarterback Tom Brady. She gave birth to the couple's first child in December.
As the world’s most sought-out face and body, Bündchen made an estimated $25 million in the past year. Aside from starring in campaigns for True Religion jeans, Dolce & Gabbana, Bündchen has her own skin care line and her own lucrative sandals brand — Ipanema by Gisele.
German sensation Heidi Klum is second with $16 million. From her modeling career into a television star, Project Runway, now in its seventh season but modeling always remains Klum's bread and butter. She continues to grace Victoria's Secret runways and starred in campaigns ranging from McDonald's in Germany to Volkswagen.
Kate Moss ranks third, with $9 million. Despite her well-publicized personal and professional ups and downs, Moss, 36, kept busy in the last 12 months. Aside from designing a fashion line for the British retailer Topshop, Moss released a new perfume, announced she's designing handbags for Longchamp and made headlines — starting a trend — by dying her hair with gray streaks. Moss remains the face of Versace, Longchamp and David Yurman, among others. In November she got flack from eating disorder support groups for telling Women's Wear Daily, "Nothing tastes as good as skinny feels."
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